Wednesday, 27 April 2016

Fitbits & Sausages

This time last year mums were spreading the word and their recommendations for Aldi Prosecco. They were raving about the taste and price and telling other mums about it. So what’s getting mums talking and giving recommendations in 2016?


Have you done your 10,000 steps today? Mums asked for Fitbits for Christmas and birthday presents. It’s part of our attempt to get fit and keep motivated but also a way to compare sleep deprivation! It’s a talking point everywhere, from fitness classes to the school playground.


How often do you find a product that’s low fat, tastes great and the kids will eat too? Heck have filled in an unexpected gap in the market with their range of sausages and burgers. They’ve been making sausages for a long time but just a couple of years ago developed the Heck brand and have an avid social media following. Mums are making trips to certain supermarkets to source their products and ordering online. They continue to tap into what mums want with the recent launch of a vegetarian range.

Aldi’s Mamia

In the last few years the big boys, Pampers and Huggies have had to compete with supermarket own brands (Asda own nappies were a mum favourite for a long time). But now Aldi (and Lidl) are grabbing mum market share with nappies that don’t leak, are comfy and cheaper than their branded rivals. Aldi have cleverly championed their products with mums, offering quality and value.

If you haven’t heard about it then ask your kids. It’s an app where you can make your own music videos. What kids seem to love is the interactive element of it. It’s a current tween craze, even though it’s only for 13+, so mums are talking about it. We’re trying to understand it, decide if our kids can use it and figure out where technology is going next.

What mums are saying about other products

“My go to at the moment is Costa coffee, and I know lots of other mums who can't do without their Costa fix.”

“At the school gate and on social media I’m hearing lots about meal replacements like Huel and C9 for weight loss. But there’s also a massive backlash against making women feel bad about their bodies and unrealistic expectations."

"My kids and their classmates are obsessed with collecting Beanie Boos. I think they are weird but as a cheap treat I’m quite happy to purchase them.”

Make sure you’ve got your ear to the mum grapevine as their trends will drive sales and footfall. And if you manage to find their sweet spot you’ll have all the word of mouth ambassadors you’ll ever need.

If you'd like to know more about how we can help you hear what mums want call us on 0161 413 4717.